Optimizing for More

Nobody on this earth will be more loyal, or love you as unconditionally as your dog. So how do you ensure your BFF (best friend forever) gets great nutrition that fits your budget? The answer is Optimizor, our very own high quality dry dog food brand which is available through co-ops and pet food stores nationwide. With its recent makeover – which includes an updated packaging design, improved recipe and a new two-tiered range – Optimizor is helping pet owners do even more for their BFF… while turning up the heat on the competition!

Optimizor aims to provide great-tasting, complete nutrition for dogs at an affordable price. To give shoppers more choice we have launched two tiers to the Optimizor range. If you were feeding your dogs the previous Optimizor product, we recommend that you move across to Optimizor Premium. This product isscientifically formulated by our own animal nutritionist and veterinarian and offers 20% more protein than leading supermarket brands – and 2% more than our closest competitor!

The second addition to the range is Optimizor Complete, which offers your dog great tasting complete nutrition plus key health benefits, at a price you can afford.

Both Optimizor Premium and the Complete range boast the addition of Vitacare – a combination of 23 essential vitamins and minerals designed to promote dogs' overall wellbeing and support their immune system.

Optimizor also has a fresh new look. The revitalised packaging has striking visuals, bold claims and colour differentiation that highlights the difference between the two ranges. And with Puppy & Adult options in each, your BFF is set for life!

"Optimizor is now well positioned to compete in this market, and gain a meaningful share of the non-grocer pet food channel. Known as the co-op channel, this includes agricultural co-ops as well as speciality pet stores – a total of +-600 stores across the country. It's a great opportunity for us to make MORE IMPACT with a great brand that combines exceptional quality and fantastic value," says Ryan De Beer, Optimizor Brand Manager.  And there's more – as some exciting new brand renovations are in the pipeline for the coming financial year.

Watch this space for news on how Optimizor is DOING MORE!