Increased dumping of chicken expected, particularly from Brazil

Worcester, 19 August 2026: On Saturday, 15 August 2026, the Worcester Villagers Rugby Club was once again a hive of activity and endless excitement as the hosts teamed up with Rainbow Chicken and the Sanlam Boland Kavalier to host close on 100 young aspiring rugby players at a development clinic.

“By consistently advancing our five strategic pillars; operational efficiencies, competitive procurement, future-proofing the business, unlocking people potential, and strengthening market-facing capabilities, Rainbow continues to improve its operational resilience and competitiveness. This strategic focus enables us to deliver quality, affordable products to customers and consumers, adapt to changing market dynamics, and support long-term value creation while contributing meaningfully to South Africa’s food system.”

The stereotype of agriculture has not kept pace with reality. Modern food production is no longer defined solely by farms and livestock. It is an industry shaped by science, technology, innovation and operational excellence, requiring expertise that spans everything from artificial intelligence and food safety to packaging engineering and production management.

This year’s Mandela Day theme, “It’s still in our hands to combat poverty and inequity,” called on people around the world to dedicate their time, skills and resources to uplifting their communities. Rainbow Chicken employees in KwaZulu-Natal embraced that call by volunteering at two schools, helping create better learning environments for hundreds of children.

As SA’s agricultural sector navigates a competitive and complex operating environment, exports are becoming an increasingly important strategy for growth and diversification.

Food security is often defined as access to sufficient, safe and nutritious food. Yet discussions about the issue often focus on shortages rather than the conditions required to produce more food. In reality, long-term food security begins with the ability to produce...

Worcester, Western Cape – On Tuesday, 2 June 2026, representatives from Rainbow Chicken visited Breerivier High School in Worcester to hand dignity packs, containing essential hygiene products, to 579 girl learners in Grades 8 to 10.According to experts from the...

South Africa continues to face two pressing challenges: youth unemployment and food security.

Rainbow Chicken, in collaboration with the Mpumalanga Municipality and the Department of Agriculture, Rural Development, Land and Environmental Affairs, recently hosted its inaugural annual Farmer’s Day at the Rainbow Chicks Malelane and Tonga Depots in Mpumalanga.

As one of the region’s largest employers and a long-standing neighbour to local schools, Rainbow Rustenburg has embedded a culture of giving back into its community. This commitment extends into the lives of thousands of learners, strengthening education, food security, and community well-being through practical, lasting support.